IDA optimises the function, value and appearance of products for the mutual benefit of both user and manufacturer.
The design process is in part analytical, but fundamentally it is creative and for this there is no prescribed formula. We make the creative process as free from constraints as possible in a conducive and informed environment. We strongly believe in the ‘rightness’ of a design, if this is not apparent then we keep working.
We do not embrace any one design ideology or favour a specific style, we take our lead from your brand legacy, the market in which you sell and most importantly we listen. Throughout the design process we present choices, focussing in on real requirements.
We use powerful software tools to resolve aesthetic, user interface, and functional issues in conjunction with the constraints imposed by manufacturing processes.